Intuition
A linear map cannot create dimensions and cannot destroy them without a trace. Every dimension of the domain either survives into the image or is lost in the kernel, so the two sizes always add up to the size of the domain.
A budget split between spending and saving: whatever is not spent is saved, and the two amounts add up to the whole. The dimensions of the domain are split in the same way between the image and the kernel.
Rank and nullity
For a linear map with of finite dimension, the rank of is and its nullity is . The theorem below says they add up to . For the map of an matrix it is the count of the chapter on elimination: pivots plus free variables make .